The 7 Best Off-Page SEO Tools in 2025 Free and Paid

Finally, digital PR strategies that target media outlets can also help increase a website’s visibility, as the outlets often have high domain authority, which can further boost SEO rankings. They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value. On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users.

Invest More in Long-Form Content

The guidelines state that, especially for Your Money Your Life (YMYL) topics, reputation information should come from expert sources. Google’s Quality Raters are told to look beyond what websites claim about themselves and instead find what others say about them. Specifically, I’m going to share what off-page SEO is and why it’s important in 2025. Optimizing your Google Business Profile (GBP) is one of the most impactful ways to improve local SEO. Citations refer to online listings of your business name, address, and phone number (NAP) across directories.

On-Page SEO vs Off-Page SEO

• So, if you find excel or G-sheet more convenient, consolidate all your backlink profile data at one location.
• Use the SEO check website feature to analyze your site’s structure, content, and backlinks.
• You also want to get contextual links from within the blog post itself.
• The resource pages are specifically designed to provide collections of valuable links, making them ideal targets for relevant backlink acquisition.

They can contribute to your off-page SEO efforts even if there isn’t a link to your website. And send them opportunities to be quoted or interviewed by high authority sites. This is why links from highly-regarded sources like those gained through Digital PR (more on that later) are so desirable. When discussing SEO, most people think about on-page optimization. Partner with influencers and bloggers to widen your reach and enhance your off-page SEO work.

For a website to perform well, it needs to be optimized for both on-page and off-page ranking factors. Similar to blog commenting or guest blogging, it’s good to mention your brand, but avoid to do it bluntly. First provide some actionable info on the specific topic and then, if relevant, fit your brand between the lines. These Q&A platforms are true gold mines but they have to be won first, by using the right words, tone, and style when posting a contribution. Especially when these mediums can bring you a lot of organic traffic to your website, and if lucky, conversions. Link building is the most popular marketing technique deployed by professionals all over the world.

Like with any piece of content online, your off-page SEO link building content should be structured in a way that’s inviting to a reader. Include subsections, headings, bullet points, and stylistic differences that make it easy to navigate the greater article. When you’re strategizing about where to get backlinks from, you have to avoid bad links at all costs. Links that do not do anything for your website will negatively affect your search engine rankings. The difference between brand mentions, link building, and social media marketing is that brand mentions do not necessarily have a link pointing to your website. It can be mentions of your brand in forums, articles, reviews, or social media networks.

The experiences that people have with your business, should be similar and positive, whether they’re offline or online. By being active on social media, you will be deemed more trustworthy, be more easily found and have a great way to showcase your brand more. People will probably expect to find you there and you don’t SEO Anomaly want them to end up empty-handed or stumble across your competition.