18 Best SEO Analytics Tools in 2025

Of course, there are lots of other powerful SEO tools at an agency’s disposal, including Ahrefs, Moz, Semrush, Google Lighthouse, and more. But, for today, we’re going to focus on a few of the most commonly used tools by marketing agencies. You’ll set up the right tools, zero in on meaningful metrics, and implement SEO reporting that supports your clients’ growth.

Uncover Your Competitors’ SEO Efforts

Its no-code implementation easily connects thousands of apps, so you can start automating marketing processes with your favorite SEO tools. Since SEO tools can fall into distinct categories, nailing down what makes them great is a little complicated. To score them as objectively as possible, I reviewed dozens of products and whittled down a list of quality criteria that could apply to any category. I was able to dig into a number of tools myself, but I wasn’t able to personally test each of them.

Google Analytics (GA

But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data. As you implement these suggestions, you’ll see green lights next to them.

SEOBoost is one of the most comprehensive SEO analysis tools that uses AI to help you create, optimize, and manage better ranking content. Enter any site into our free Domain Authority checker to see instant SEO metrics like Domain Authority (a Moz proprietary metric that measures how likely a site is to rank). See additional data in the same report like top pages, ranking keywords, competitive analysis, and more. Look for issues like missing meta descriptions, slow load times, and broken links. Using a website SEO checker, you can analyze your backlink profile, including metrics like quality, relevance, and SEO check of website links. Analyze any web page with the free SEO checker by Seobility to find technical errors and on-page SEO issues that might be holding your site back from top search engine rankings.

• One of the standout features of My Reports is the built-in AI Summary tool.
• Let’s look at a few of the tools, reports, and dashboards to use within AgencyAnalytics.
• This gives you the perfect opportunity to capitalize on the trend with new content.
• In this guide, we’ll walk you through five actionable steps to conduct thorough content SEO analysis.

It also improves user experience, which can positively impact your search rankings. Dig deep into your search console data, as we draw insights from every keyword your site appears for, not just the handful of keywords you threw in a rank tracker 6 months ago. Ignore the noise of individual keywords yo-yoing due to proxies, personalization and SERP testing, and start tracking the performance of every keyword under the sun. You can identify keywords with high impressions but low CTR by evaluating these metrics. This signals opportunities to optimize your meta titles, descriptions, and page content. Focusing on these areas can significantly improve your site’s click-through rate and overall organic traffic.

For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. Branko Kral is going to analyze data on how SEO Anomaly you engaged with this article and use that insight for his future content. After we’ve discussed recommendations with the client, we meet one more time internally. In that meeting, we decide who takes on which task, what assistance they need, and what the due dates are. We use Trello for task planning and we keep as much communication as possible within the pertinent Trello card.