How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

White Hat SEO is an ethical approach to optimizing your website for search engines. By following established guidelines and best practices, it aims to improve your site’s search engine rankings while providing a positive user experience. SEO stands for search engine optimization and refers to using keywords, website structure, and metadata to help your website rank well in a search engine’s results.

It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability. If you use WordPress, the SEO plugin Yoast offers suggestions for title tags and descriptions, along with a snippet editor that allows you to preview how your page will look on Google. However, it’s different from when you want to rank for “best webcams for streaming”. Users with this intent simply wish to compare the best webcams for streaming purposes. Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results. When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.

And learning SEO is an ongoing process that requires keeping up with the latest updates, trends, and developments in the SEO industry. They’re usually divided into easy-to-digest chapters and award you with an SEO certificate upon completion. Reliable SEO blogs can teach you SEO basics, provide you with proven tactics, and keep you up to date with the latest news.

Lessons Learned From Auditing Over 500 Websites

For another website to link to yours, there needs to be a good reason. Many content management systems or website builders, like WordPress, offer themes that automatically adjust to different screen sizes. Search engines like Google default to the mobile version of a website for crawling. That means if your website isn’t optimized for mobile devices, it might not perform well in SERPs. Go through this report and act on the recommendations to improve your website’s page speed. Enter your website URL and click “Start Audit” to create a new project.

Write Content That’s a 1:1 Match For Search Intent

But part of this Tweet’s success was that it had some interesting stuff in the Tweet itself. That way, people could Retweet it without needing to click over and see the post. But instead of just posting a title and link, I included a quick summary of what we found in a Tweet. Unfortunately, most people just spam links on Twitter… and wonder why no one clicks over. After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide.

Just throwing together content on the fly won’t cut it if you want to achieve your long-term goals. Semrush’s On Page SEO Checker can help you spot on-page optimization opportunities. But SEO tools can make it easier to monitor and manage your SEO efforts. This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. Getting Ready and implementing the best Page Experience elements is not a quick, easy fix.

• As a leading search engine optimization firm, we have a deep understanding of how integral traffic is to our clients’ success.
• If you’re not sure how to create a sitemap and your website runs on WordPress (which it most probably does), we recommend creating the sitemap with the Yoast SEO plugin.
• According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S.
• These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent.

This will show you the websites linking to one or more of your competitors’ homepages, but not to yours. Look through the list to find sites that are niche and local directories. If you’re a business serving customers locally, you’ll want to appear on local “map pack” BHS Links search results too. Essentially, Google will begin showing results from other channels too, not just websites.

Optimize on-page SEO in 8 steps

Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff). If your website manages to get a position on the top of search engine result pages, it can help establish your brand or business’s trust and credibility. However, driving organic traffic to your site is not easy, and this is where SEO comes into play. With SEO, you can optimize different parts of your website and page to fit various criteria of the ever-changing search algorithms. It refers to a set of signals that measures user experience when interacting with a web page. If it’s like a local website and you’re trying to rank it locally, you can use directories and the classified ads websites for that.

If you want to exclude multiple crawlers, like googlebot and bing for example, it’s okay to use multiple robot exclusion tags. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking.